CGC was introduced to Major League Soccer's 2009 Goalkeeper of the Year, Zach Thornton. Currently playing with Chivas USA, Thornton was readying the launch of his company Thornton Enterprises and required a logo. As CGC completed the design of the company's logo, CGC was invited to aid in the development of a youth-oriented effort initiated by Thornton called SmartGuy Movement.
By combining forces with JT Dorsey, a longtime friend and head of the JT Dorsey Foundation, and Nicole Sanders of Sanders Consulting LLC, SmartGuy took shape. Focusing on at-risk youth in communities across America, Thornton's team organized the "movement" to educate and expose kids to strong examples of successful people who have managed to make smart decisions in life despite being faced with adversity or disadvantages.
CGC was tasked with taking the ideas and concepts and shaping them into graphics and media materials that could be used to grow the movement and communicate with future SmartGuys as well as for use at workshops and appearances. The resulting efforts are show below and include stationery, folders, fliers, shirts, mailers and an active blog.
No comments:
Post a Comment