Crompco LLC

Crompco, the petroleum industry's leading compliance testing firm, invited marketing powerhouse MAC4 Communications to refashion their existing branding and marketing direction. Step one was to retool the company's lack-luster logo. MAC4 called upon CGC to develop a mark that was to be more representative of the important protective services Crompco provides to its customers and the technological advancements that the industry has come to rely on. Today, the new logo empowers every marketing and communication endeavour the company executes.

Former logo:

New logo:

Not far on the heels of Crompco's branding rebirth, CGC was again called upon to develop a logo for a ground-breaking new meter-calibration service Crompco was developing called AccuMeasure. Partnering again with MAC4 Communications, CGC created not just a logo, but a complete tradeshow launch of the service (making its debut at NACS in Las Vegas). The campaign included tradeshow graphics, looping PowerPoint video (designed and voiced by CGC, seen here), magazine ads and a series of printed pieces. The launch was an overwhelming success, generating enormous interest. Immediately following the show, Crompco embarked on a cross-country tour to convenience stores, gas and service stations across America.