Cyber School Success

21st Century Cyber Charter School was a creative learning and eye-opening experience for us at CGC. The school is an online system where specific types of students who are unable to attend regular public and private schools can receive virtually the same education but completely online. This enables some extremely talented and gifted young people to pursue other interests while keeping up with their academics.

21CCCS really challenged CGC by providing us with an opportunity to completely redesign their public website, their catalogs and provide an entirely new marketing direction for promoting the school. The biggest part of this challenge was that we were going to be held to a very tight budget. With the field of play established, CGC squeezed every drop out of every effort we made in creating the new program. CGC even went out into the community and neighborhoods to photograph and create the imagery we needed for the project, saving the Client thousands of dollars.

Today, largely due to good planning during the design phases, 21CCCS is able to regularly update and maintain their site because it was actually programmed in an easily editable code language specifically developed with this flexibility in mind.

Visit their site at www.21cccs.org

Designing for the Dogs!

Our family has been an involved part of the Downingtown Young Whippets football program for a number of years. Like many other community businesses, CGC has donated services to the DYW organization, some of which include developing a new logo, a new website and numerous apparel and promotional items, signs, banners and graphics. The annual DYW yearbook program is designed and produced in-house, featuring many ads designed by yours truly. We love football and enjoy doing our part to help the Young Whippets continue their successful reign as the premier youth football program in southeastern Pennsylvania.


Check out the Whippet's site at www.gowhippets.org.

There's that orange fish again.

Matt the Fish continues to bring a smile to our faces every time we see it around Downingtown. Mattioni Plumbing Heating & Air Conditioning has been a long standing family owned and operated business in Downingtown for more than 60 years. When Dave Mattioni invited CGC to help breathe some new life into their advertising, we were honored to work with such a respected member of the Downingtown community.  

A wide assortment of campaign ideas were developed for Mattioni, but in the end, the one that everyone fell in love with was Matt the Fish. CGC conducted a survey to get opinions from a sampling of the Downingtown community and by an overwhelming margin, Matt the Fish bubbled to the top. Who else cares more about the comfort of his environment than a friendly dweller from the deep?


It was not long before Matt was on every truck in the Mattioni fleet, magazine ads, bus stop posters and community sponsored events. Matt the Fish continues to be swimmingly successful and we are proud to be the creators of the famous fish. Keep smiling Matt!  

The 7th Graders are Coming! The 7th Graders are Coming!

For a fifth year, Downingtown Middle School teacher, Anthony Basilio, successfully organized a class trip to Boston for students in the 7th grade. The trip coincides with their American History curriculum focusing on America's independence and the Revolutionary War. I was very pleased to be selected as one of the chaperones that would accompany the other 7th graders on a three day/two night Boston excursion.
My first thought was, what is any class trip without t-shirts? Like Paul Revere bolting from the stables, I drove straight to our friends at SPS Graphics in Downingtown to figure a way we could clad our tour in matching colors. While I worked on the design, SPS searched out the best deal they could find on shirts. They did a fantastic job printing our shirts, resulting in a great looking bunch of Downingtown historians!

It was a wonderful experience for everyone. As a parent, I feel that we are very fortunate to have such a quality group of dedicated teachers. Hats off.