Matt the Fish continues to bring a smile to our faces every time we see it around Downingtown. Mattioni Plumbing Heating & Air Conditioning has been a long standing family owned and operated business in Downingtown for more than 60 years. When Dave Mattioni invited CGC to help breathe some new life into their advertising, we were honored to work with such a respected member of the Downingtown community.
A wide assortment of campaign ideas were developed for Mattioni, but in the end, the one that everyone fell in love with was Matt the Fish. CGC conducted a survey to get opinions from a sampling of the Downingtown community and by an overwhelming margin, Matt the Fish bubbled to the top. Who else cares more about the comfort of his environment than a friendly dweller from the deep?
It was not long before Matt was on every truck in the Mattioni fleet, magazine ads, bus stop posters and community sponsored events. Matt the Fish continues to be swimmingly successful and we are proud to be the creators of the famous fish. Keep smiling Matt!
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