Friday, April 29, 2011

AstraZeneca

Our relationship with AstraZeneca began in 1998, with the design of monthly and quarterly newsletters. Before long, CGC was approved as a Preferred Vendor of AZ, and worked with numerous members throughout AZ, from Oncology Department, to corporate communications, to the Sales Force, to Sales Training Division.

Interacting with such a well managed and professional organization was a pleasure that enabled us to grow, enhancing our own skills and abilities. For AZ we have designed ads, Powerpoint, Training Binders, signage, posters, collateral and various logos. As with other corporations, AZ periodically changes their graphic standards, and we are quick to adopt any new graphic directions.

Over the years, AZ has gone through operational restructuring numerous times, and yet CGC has gratefully remained on their active list of vendors.

This year, CGC has been part of a series of projects that have enabled CGC to rekindle some old relationships at the firm, as well as being introduced to a number of new names and faces that not surprisingly exhibit that same professionalism that we have come to know and appreciate at AZ. Our economy has taken on a very different outlook, and we believe that we are not alone in noting that the level of appreciation for solid professional partners are priceless.





Wednesday, April 20, 2011

Smart Guy

CGC was introduced to Major League Soccer's 2009 Goalkeeper of the Year, Zach Thornton. Currently playing with Chivas USA, Thornton was readying the launch of his company Thornton Enterprises and required a logo. As CGC completed the design of the company's logo, CGC was invited to aid in the development of a youth-oriented effort initiated by Thornton called SmartGuy Movement.

By combining forces with JT Dorsey, a longtime friend and head of the JT Dorsey Foundation, and Nicole Sanders of Sanders Consulting LLC, SmartGuy took shape. Focusing on at-risk youth in communities across America, Thornton's team organized the "movement" to educate and expose kids to strong examples of successful people who have managed to make smart decisions in life despite being faced with adversity or disadvantages.

CGC was tasked with taking the ideas and concepts and shaping them into graphics and media materials that could be used to grow the movement and communicate with future SmartGuys as well as for use at workshops and appearances. The resulting efforts are show below and include stationery, folders, fliers, shirts, mailers and an active blog.