The Chartered Property Casualty Underwriters Society (CPCU) is a community of credentialed property and casualty insurance professionals who promote excellence through ethical behavior and continuing education. Prior to their annual meeting in Las Vegas, CPCU came to us looking for new and reinvigorated look for their 2011 ad campaign that visually signified the value of a CPCU designation, the definition of success in this industry. CGC did just that, beginning with a print campaign consisting of five different ads. We then worked on a literature kit comprised of a 12-page brochure, inserts, a postcard mailer and a pocket folder. As the annual meeting approached, CPCU wanted to make another powerful statement and communicate the newly designed branding to the members in attendance. CGC translated the imagery designed for the collateral pieces into a series of six large retractable banners that boldly broadcasted CPCU's message in a cost effective and convenient manner.
The world of stock photography enables designers to create some very cost effective projects by providing volumes of hi-res professionally photographed shots, immediately available for download. The CPCU project was a good example of needing quality images to properly convey the level of excellence CPCU stands for. And, if you happen to have a brother-in-law traveling through Europe during the time of your next design project, maybe you too can use one of his beautiful photos in your brochure. Just be sure you get him to sign the release form! Thanks Allen.
