Gamajet, a world leader in tank cleaning technologies, was trapped under a fragmented and unmanaged mountain of media promotions that had no cohesiveness or polished, professional appearance. CGC was provided an opportunity in 2009 to design a series of ads to prove our worthiness in becoming Gamajet's new agency of record. CGC successfully developed a new aesthetic direction for Gamajet and launched a comprehensive media blitz into dozens of trade publications.
Gamajet's products overlap into several very different industries, but the new shiny and clean looking branding CGC illustrated and developed allowed Gamajet to consistently brand their products and services to these varied markets and rise even higher above their competition. CGC recreated Gamajet's tradeshow banners and retooled their library of product data sheets, promotional DVD mailers, and new product promotional launches. CGC managed all of the Gamajet's media publications and submissions, with a more mature and professional pop. Today, Gamajet continues to lead the world in new and exciting cleaning innovations and CGC remains proud of their role in taking Gamajet to the next level.
Most would agree that our day to day work does not generate shouts of excitement. It is significantly exciting for us to see young people discover an area of design and art that we have chosen as our careers. One can sense when the students begin to make that special connection of how doing something you enjoy can actually be called work. At the end of the day Jen and I both feel that we have been blessed and that "It's A Wonderful Life" doing what we do.
Here's the game we play with them. See if you can guess the logo.
